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Google
5.0/5
6 Sep 2026
Google - Group 1 Reading BMW
Google
1.0/5
1 Sep 2026
Google - Group 1 Reading BMW
Took my car in for the Starter Motor recall, everything done as expected, so no complaints there. Where they failed was that I repeatedly asked for paper confirmation/invoice that the starter motor had been replaced as per the recall, but ignored twice and still no paperwork. I'm sure it is available electronically somewhere, but I still like a piece of paper.
Google
1.0/5
1 Sep 2026
Google - Group 1 Reading BMW
The service I received was awful. I booked my car in for its first service. I had a few minor issues that I asked to be looked at while they had the car in for the service. I received a call from the service advisor asking if I would like the brake fluid replaced as that would be due to be done in a couple of months , to which I agreed . I called later that day 7 times to find out how my car was getting on . Nobody answered the phone . In the end I went to the dealership and asked how my car was getting on and had the minor problems been fixed under warranty as I had requested. I was told that the car was still being worked on which was surprising as it was parked out the front . When I pointed this out he told me that the warranty work had not been done as the gentleman who approved the warranty work was away. I was promised a phone call the next day to confirm when this will be done and 5 weeks later have still not had a reply . I would not recommend using this dealership.
Google
1.0/5
29 Aug 2026
Google - Group 1 Reading BMW
⭐ 1 Star – A shocking decline in customer service I have been a BMW customer for many years and remember when BMW Reading was a dealership that genuinely understood what customer service meant. Sadly, that reputation appears to be a thing of the past. I visited this morning after checking the dealership’s advertised opening hours, which stated the Service Department was open until 13:00. On arrival, I was told that the service department was closed. What is particularly disappointing is not simply that the service department was closed, but the complete lack of customer service surrounding it. There was no apology, no proper explanation and no attempt whatsoever to help or find a solution. I had made the journey based on the opening hours advertised by the dealership, only to be effectively turned away. For a premium BMW retailer, this is simply unacceptable. What makes it even more frustrating is that this isn’t an isolated disappointment for me. I have previously raised serious concerns about my experiences with Group 1 BMW Reading, and unfortunately this latest visit reinforces my view that something has gone seriously wrong with the customer-service culture at this dealership. I genuinely remember a time when visiting this dealership meant receiving a level of service that reflected the BMW brand. Today, that feels like a very distant memory. Group 1 BMW Reading should be embarrassed by this level of customer service. Customers should not have to chase, complain or argue simply to receive basic courtesy and assistance. After today’s experience, I have reached the point where I will not be returning to this dealership. It is incredibly disappointing to see what was once a very good BMW retailer decline to this level. BMW Reading: this isn’t premium customer service. Not even close.
Google
5.0/5
29 Aug 2026
Google - Group 1 Reading BMW
Excellent service from Motorrad
Google
5.0/5
28 Aug 2026
Google - Group 1 Reading BMW
Very professional and very friendly
Google
1.0/5
26 Aug 2026
Google - Group 1 Reading BMW
I was booked in well in advance for a MOT and oil change with a courtesy car. None available on the day and I was offered an enterprise hire car instead, they wanted bank details, drivers licence (pretty standard) insurance details and excess amount. Needless to say I won’t be going back.
Google
5.0/5
23 Aug 2026
Google - Group 1 Reading BMW
Google
5.0/5
15 Aug 2026
Google - Group 1 Reading BMW
Google
5.0/5
14 Aug 2026
Google - Group 1 Reading BMW
First class experience - slick booking and check in process, kept updated throughout and car returned (sparkling clean) at the time agreed. Very friendly staff on way in and out. Very good experience, highly recommend.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Reading located on Drake Way, Reading, Berkshire RG2 0GH

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
Find Your Next Car Book A Service Or MOT
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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.

Why Group 1? Buy A Used BMW


Group 1 Reading BMW – sales and servicing with excellent service

Here at Group 1 BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Group 1 Reading BMW - all indoors!

Here at Group 1 Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Group 1 Reading BMW

Group 1 Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.