Read our reviews

Google
5.0/5
20 Dec 2024
Google Inchcape Reading BMW
I have just take delivery of Brand New 530e. A week ago I called Group one Reading BMW and spoke to Nicholas Reeves in sales. From that moment onwards the whole process was effortless. Swift communication, efficient and a high level of professionalism in his dealings with me. A level of service that is hard to find after dealing with many other dealers. Highly recommended. I will back back as returning customer with no hesitation. Many Thanks Nicholas!!!
Google
3.0/5
13 Dec 2024
Google Inchcape Reading BMW
In a nutshell this garage just processes too many cars through its garage and the end result is they never have hire cars, book weeks in advance, never seem to have the required parts in stock and then the work takes longer than expected to complete. As an example it would have taken 6 days with them to replace the discs and pads. Next time ill just use a good independent.
Google
5.0/5
12 Dec 2024
Google Inchcape Reading BMW
Great experience at Group 1 Reading BMW. Lewis and Matt Clark provided top class service and explained everything in detail. Quick turnaround of the vehicle when in for a service. Would highly recommend using them.
Google
4.0/5
12 Dec 2024
Google Inchcape Reading BMW
I cannot speak highly enough of Group 1 BMW Reading's driver, Cliff - a consummate professional, friendly and attentive. He is one of the reasons we return each year :)
Google
5.0/5
6 Dec 2024
Google Inchcape Reading BMW
Great Service by the service manager Jess and Lewis. Thank you both for all your help! 10/10
Google
4.0/5
2 Dec 2024
Google Inchcape Reading BMW
Visited the parts department on the BMW side for replacement indicator panels and wiper arms. Once I eventually got to see staff the quote for parts were sorted out and emailed to me with a payment request. Payment sorted I’m back in to book in a time to get the work done. The parts department do seem to be busy, looks like I will have to wait to get the work done. Thanks to staff for getting things done.
Google
5.0/5
30 Nov 2024
Google Inchcape Reading BMW
Thank you Lewis and Assan for the service of my 1 series. Collected and delivered from my place of work. Car is clean and drives really well. Appreciate the insight into the amber warning areas too. Definitely recommend
Google
5.0/5
28 Nov 2024
Google Inchcape Reading BMW
I’d like to say thank you to Hamza for his exceptional service throughout the purchase of my new BMW. Despite the car being 180 miles away, he made the entire process seamless with regular updates and personalised walk-around videos that truly put my mind at ease. Going above and beyond, Hamza even came in on a Saturday to personally hand over the car. The car is perfect, and I couldn’t be happier. Thank you, Hamza.
Google
5.0/5
28 Nov 2024
Google Inchcape Reading BMW
Chloe listened to my needs and handled my requests in the best possible way. Super customer focuse. She made my day. A fantastic experience also for the support received by the reception team. 10 plus
Google
5.0/5
27 Nov 2024
Google Inchcape Reading BMW
I needed a part for my White BMW 218i sport convertible. Azan is a real asset to Group 1 he couldnt do enough for me. He got the part by the next day and i got it fitted. He offers 5 star customer service he is smart/friendly and knows his stuff. I will recommend to friends and family. He goes the extra mile which is rare these days a real treasure to Group 1. Penelope Thank you

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Reading BMW – sales and servicing with excellent service

Here at Group 1 BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Group 1 Reading BMW - all indoors!

Here at Group 1 Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Group 1 Reading BMW

Group 1 Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.