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Google
5.0/5
19 Nov 2024
Google • Inchcape Reading BMW
Recently had 1st service since warranty had lapsed. Diagnosed a tricky fault to fix. Reading BMW could not have been more helpful. Chloe in the service team was exceptional dealing with the issues and facilitating a resolution. Very impressive experience all round. 10/10.
Google
5.0/5
16 Nov 2024
Google • Inchcape Reading BMW
Very welcoming staff. Some incredible cars on display. First class experience.
Google
5.0/5
14 Nov 2024
Google • Inchcape Reading BMW
First class- is what comes to mind when I think about my recent experience at BMW. Awais and Kevin went over and beyond to get my car, an older model, back on the road! Having failed its MOT, they pulled out all the stops from sorting out major issues like headlight, to side lights and bulbs. As well as a courtesy lift in the rain. They even found a way to resolve what could have been an expensive repair, saving me hundreds of pounds! Each step of the way, communication was clear and open and for the first time, I felt like a garage was truly looking after me. I should add BMW also offers a discount on parts for older models, so if you still love your 'classic', like I do, and want it to get some well- deserved care, look no further. Awais and Kevin, thank you again!
Google
3.0/5
13 Nov 2024
Google • Inchcape Reading BMW
Some troubles since Group 1 took over. I'm still waiting to hear on when a part will arrive for my car, well over a week now. 14/11/24 : An update to this continuing saga. My part arrived a couple of weeks ago as I got a call asking about getting the car booked in for the work. "Let me check on availability and I'll call you back" I was told. Two weeks later and still no call. How long does it take to identify a slot in the calendar. Sure, I could have rung them before now but I was wondering how long it would take them to call me. This is NOT the quality service I expect from a BMW dealership at all.
Google
5.0/5
11 Nov 2024
Google • Inchcape Reading BMW
Outstanding Customer Service at BMW Reading I recently took my older BMW in for a recall, and the entire experience was exceptional. BMW Reading provided me with a sleek, high-performance electric car as a courtesy vehicle, which was a fantastic touch. I received five-star service, especially from Millie, who went above and beyond to make the process seamless and enjoyable. As a longtime BMW customer, I hadn’t seriously considered switching to electric, but after this experience, I’m convinced that an electric BMW is the right choice for me. BMW Reading has earned my loyalty—I’ll definitely be returning to them for my next purchase.
Google
5.0/5
8 Nov 2024
Google • Inchcape Reading BMW
Everything was great. The loan car arranged and, I asked the representative to also adjust my headlights, as I have retrofitted the Adaptive Xenons for this car. However, I have noticed that they have been adjusted a tad too low, which makes driving at night a little difficult, borderline dangerous. I asked how they were adjusted, as looking through the forums and tech data, it states that a MAHA device is needed to adjust these accurately. However, no one confirmed how the headlights were adjusted. All I was told is that only a little adjustment was required. I may call again to get these adjusted again, so I can see more than 30 metres ahead of me. Additional Review 8 Nov 2024 Car had a recall regarding Airbags. Was booked in back in April, took the car but they had no airbags. So was extremely unhappy, as it is a safety feauture and i was trying to arrange this since last year August. Anyway got a call mid October, airbags were here, took the car in on the 6th, got a loaner car.. fully electric (not a fan of electric cars) Airbags, fitted car washed in and out. Jess handled my case, and she was great. The staff in there are extremely friendly and helpful. The Service Manager Kevin, top lad. And the parts service guy especially Shri, he literally goes out of his way to find the parts i require. So far this BMW outlet has been incredible. I do feel they are understaffed though, especially in the parts department. Group 1 you need to spend money to make money, get more staff.
Google
5.0/5
5 Nov 2024
Google • Inchcape Reading BMW
I have been bringing my car for service at BMW for sometime now and I wish to commend Iva Rogers for her excellent customer care service; she is always polite and professional in her approach. However on a different note; in the afternoon I tried calling BMW to follow up on progress of my car and did not get through as message kept on saying ‘there is no answer, call back later’. It was getting late and I had to use taxi to get to BMW garage to find out what the problem was. I spoke to the service manager Kevin. I found Kevin to be empathetic and professional in his approach. He listened to me and apologised for the inconvenience. I wish to Commend Kevin for his exceptional customer care service.
Google
5.0/5
2 Nov 2024
Google • Inchcape Reading BMW
I always take my Car BMW X3 Group1 Reading BMW, this time car needed few addition repairs to pass MOT, all repairs were done efficiently and cost effectively, thanks Group 1 BMW
Google
5.0/5
1 Nov 2024
Google • Inchcape Reading BMW
Hugely helpful team in the parts department. Took the time to talk assist on a missing locking wheel nut and saved me days of waiting for a replacement to arrive.
Google
5.0/5
1 Nov 2024
Google • Inchcape Reading BMW
Big thx for Todor, Todor provide excellent service for me, very patient for any questions and explain every detail within the deal. Had a very good experience.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
Find Your Next Car Book A Service Or MOT
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.

Why Group 1? Buy A Used BMW


Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.