Read our reviews

Google
5.0/5
29 Oct 2024
Google Inchcape Reading BMW
BMW Reading has been my go to for my cars for the last several years. 3 cars purchased from them so far and doesn’t look like it’s going to stop. Customer service, looking after customers and genuinely leaving me satisfied with the order and purchase. They keep you in the loop from point of sale to specific details and as a loyal customer they will do what it takes to keep you with them. A special shout out to Louis Farrell who was simply brilliant. It was his effort in finding the car to match my spec and budget which made my decision to shake on the deal relatively easy. A massive thank you to him and for Matthew Worsley for making the experience as great as it was. Over the moon with my new purchase and maybe see you again in a bit longer this time. Would highly highly recommend visiting the branch and getting your new BMW from them.
Google
5.0/5
27 Oct 2024
Google Inchcape Reading BMW
I could not have asked for a better experience when buying my new BMW from Group 1 Reading. From the moment we arrived and expressed interest in a new car, to the moment we collected the chosen car, the level of service we received from everyone at the dealership was magnificent. They make you feel special, that you've made a great purchase decision and make sure that every touch point you have with them is as important to them as it is to you. Matthew, AJ, all the team were brilliant and I'd have no hesitation in recommending Group 1 BMW to family and friends and will certainly be buying from them again!
Google
4.0/5
24 Oct 2024
Google Inchcape Reading BMW
Very helpful and friendly staff Some troubles since Group 1 took over. I'm still waiting to hear on when a part will arrive for my car, well over a week now
Google
5.0/5
22 Oct 2024
Google Inchcape Reading BMW
PARTS:- The customer services is outstanding, especially Srikanth he has been extremely helpful and extremely knowledgable and goes above and beyond to serve me.
Google
5.0/5
20 Oct 2024
Google Inchcape Reading BMW
I had a great experience with the Inchcape BMW parts department. They were quick, helpful, and had everything I needed. A big thanks to Srikanth for his excellent service – he was super friendly and made everything easy!
Google
5.0/5
18 Oct 2024
Google Inchcape Reading BMW
I came here to buy a bulb that I needed urgently. I was served by a gentleman named Azan. He made me felt comfortable at the place, took me to his desk & asked what I needed. Within 5 minutes, he gave me everything I needed. His customer service was exceptional & was really polite. I would highly recommend BMW Reading to anyone who wants to be treated in a professional manner
Google
5.0/5
17 Oct 2024
Google Inchcape Reading BMW
I've been a loyal Mercedes driver for the past 14 years, so my standards were high. Mercedes Benz consistently exceeded my expectations in terms of service and care. Last year, I decided to try a BMW, and my first experience with BMW Group 1 for servicing was impressive. Their professionalism and attention to detail were top-notch. They not only met my expectations but also exceeded them. What's more, the cost was surprisingly affordable. A shout-out to BMW Group 1 Reading for their excellent service.
Google
5.0/5
5 Oct 2024
Google Inchcape Reading BMW
Purchased a car from Inchcape, Reading in July 2024. I dealt with Hamza Khan throughout the process. He was excellent from start to finish; polite, honest, informative and always very helpful with any of my queries. Had a small issue post purchase, the Reading team were extremely helpful in allowing me to have it sorted at a more convenient location. Really impressed with all the team, but thank you Hamza, you were brilliant to do business with.
Google
5.0/5
20 Sep 2024
Google Inchcape Reading BMW
I would like to appreciate the courtesy and help offered by Jess Wheeler at Inchcape Reading. I had an engine alarm alert for which I took my car to Inchcape. She promptly attended to me and checked my car. She assured me that there is no major concern with the car and moved my planned service date to an earlier date to address this alarm issue. I felt relieved, and I am happy with my decision to be an Inchcape customer.
Google
5.0/5
20 Sep 2024
Google Inchcape Reading BMW
Todor was super helpful in helping us select the right car for our family

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.