Read our reviews

Google
5.0/5
8 Apr 2025
Google - Group 1 Chelmsford BMW
Highly recommend all customers to go and see Reiss at BMW Chelmsford. He was very helpful and informative throughout. If you are looking to book in a test drive or have any questions i would recommend using Reiss.
Google
5.0/5
29 Mar 2025
Google - Group 1 Chelmsford BMW
Abbie was so amazingly helpful, she went through the whole requirements and possibilities of accessories for my chosen car even though I’d explained I wasn’t completely sure. Ended up buying one on the spot, really put me at ease. Thank you. Nicola completed all of the documentation and so quickly and easily. A brilliant team, I would definitely return. Thank you
Google
5.0/5
21 Mar 2025
Google - Group 1 Chelmsford BMW
Top service from Gary Ketley in fitting our new number plates
Google
5.0/5
3 Mar 2025
Google - Group 1 Chelmsford BMW
For one of the best customer and sales experience, do yourself a favour and ask for Nicola Nice in new car sales. She is one of the most attentive and professional salespersons I have ever had pleasure to deal with.
Google
5.0/5
23 Feb 2025
Google - Group 1 Chelmsford BMW
Totally different service for my vehicle recall to that when it was Coopers so I was relieved and happy to leave a positive review. The staff were polite, unpushy and friendly.
Google
5.0/5
18 Feb 2025
Google - Group 1 Chelmsford BMW
Jerry is the best car salesman, nothing is a problem, he explains everything and is super organised. This is the 2nd car I have purchased from Jerry at BMW I can highly recommend a visit to him, he is experienced, knowledgeable and such a kind man. Love my new BMW Thank you Jerry and Group one you are simply the best!
Google
5.0/5
17 Feb 2025
Google - Group 1 Chelmsford BMW
I am very happy with the service from the Group 1 team at Chelmsford. They are always helpful, polite and friendly and that makes dealing with them an enjoyable experience.
Google
5.0/5
17 Feb 2025
Google - Group 1 Chelmsford BMW
Highly recommend everyone to go see Harvey at BMW Chelmsford! Super friendly but still professional, you can tell he knows his stuff, he helped me in anyway he could. he will take care of you. Super easy and good experience.
Google
5.0/5
5 Feb 2025
Google - Group 1 Chelmsford BMW
I popped down to the Group1 BMW dealership in Chelmsford on Sunday 02/02/2025. I am coming to the end of a PCP agreement and wanted to discuss my options. I was introduced to Nicola Nice to discuss my options. Her help and advice was so exceptional, that both my partner and I walked away feeling bad that we weren't buying something from her on the same day. Nicola, keep up the fantastic customer service and hope all goes well on the BMW side of the business, with customer service like yours, you will have a very successful career.
Google
5.0/5
23 Jan 2025
Google - Group 1 Chelmsford BMW
I visited the showroom to look at a hybrid X5 and was assisted by Nicola Nice. Although I ended up ordering a different brand car, I wanted to leave a 5 star review for Nicola because she was excellent, probably one of the best I’ve dealt with. Not pushy, very informative and quick to reply on emails too. I wouldn’t hesitate to visit BMW Chelmsford again and if you’re going in there, ask for Nicola!

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Chelmsford located on Colchester Road, Springfield in Chelmsford.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Chelmsford offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Chelmsford BMW – Authorised BMW centre

At our flagship BMW Centre in Essex, our knowledgeable team are committed to providing first-rate service from the moment our customers step through the door. Whether buying a brand new BMW or arranging an annual MOT, our expert staff at Group 1 Chelmsford BMW are on hand to help with everything you need - so feel free to get in touch for our honest, professional advice. 

The highest level of customer care

Here at Group 1 Chelmsford BMW, you can always expect the same level of excellent customer service whether you’re buying a new or used BMW, enquiring about servicing or simply need some post-purchase support. With 90 highly-skilled professionals on hand, our BMW Centre offers: 

  • An impressive showroom with the latest BMW models
  • A wide range of approved used BMW cars
  • An extensive 18 bay workshop for MOTs and servicing, using only genuine BMW parts
  • Great deals on financing for both personal and business customers

Finding Group 1 Chelmsford BMW

Our BMW Centre is located in Springfield, just outside Chelmsford and situated within easy reach of nearby towns including Burnham-on-Crouch, Billericay, Brentwood, Ingatestone, Dunmow, Braintree, Witham and Maldon.

To find us, take junction 19 on the A12 towards 'Springfield/Boreham' and follow signs for the A130. Group 1 BMW Chelmsford is in ¼ mile on the left hand side. We look forward to welcoming you soon.